A comparison in travel sites search results page titles
Wow, Priceline…who did you hire for SEO?
I was shopping around for a good price on a hotel in Aspen when William Shatner’s “Falcoln of Truth” showed me how not to write page titles.
Check out Priceline‘s horrific search results page title: Priceline.com - hotel, hotel reservation, cheap hotel, las vegas hotel, boston hotel, hotel deal, new york city hotel, hotel rooms, motel, lodging, accommodations, casino hotel, priceline
I’d love to see the blog continue to grow at this rate. That would mean that the site would hit:
11,283 visitors per month, 376 visitors per day, and 158,517 total visitors by next January
14,313 visitors per month, 477 visitors per day, and 253,436 total visitors by next July
For people who like statistics, this is the equation for the polynomial trendline. Check out the equation on Wolfram Alpha. My numbers may be off (I couldn’t stay awake in my 8am Statistics class in college!), but either way, I’m looking forward to checking in on the numbers in a year. Thank you, readers!
I have been working on a ColdFusion website, and I wanted to find a way to require ‘www.’ in the URL (to consolidate all pages on www. for SEO). I normally work with PHP and Apache servers, so I’m used to .htaccess. I knew there had to be a way.
Here’s a simple method of redirecting a whole website in ColdFusion:
<!-- If the site isn't www... -->
<cfif (CGI.SERVER_NAME NEQ "www.example.com")>
<!-- Save the URL (and $_GET variables too) as the string 'strUrl' -->
<cfset strUrl = CGI.script_name & "?" & CGI.query_string />
<!-- Use 301 for SEO-friendly redirects -->
<cfheader statuscode="301" statustext="Moved permanently">
<!-- Redirect to new website (this case, added www.) with strUrl added on -->
<cfheader name="Location" value="http://www.example.com#strUrl#">
I’m happy to announce that today the new Mountain America Jerky website launched. Check out the site and try some of their crazy-good Garlic Black Pepper Beef Jerky. One perk of working with a nice client who sells beef jerky is getting samples of the product! Seriously, though, it’s the best jerky I’ve ever had.
I started working with Mountain America Jerky as a SEO. Jerky is a competitive field, and they wanted to improve their ranking. After working with Chuck on the website’s optimization, he told me he wanted to go big and rebrand the site. The result is a rustic, functional, beautiful website. Continue reading “Mountain America Jerky Redesign Launched”
As featured on the May 20th 7News program featuring Zack Katz of Katz Web Design, Google Profiles are a great way to be found online for your own name, even if you don’t have a website.If you set up an online profile with Google, a person looking for you online will be able to find you more easily.
Your profile will show up in search results
In the past, if you wanted to be listed in search results for your own name (it’s called a “vanity search”), you often needed your own website. Google is changing that, and giving users the power to show up in a search result with a picture and link to their profile.
Google’s algorithm likes text more than images. It likes headlines more than paragraphs. You can increase how much weight your headline has by only having one or two of them. Having the same headline across all pages reduces the value of it each time.
Instead of having your logo be an image, or H1 image replacement using CSS, it’s now best practice to use a H1 (heading 1) for your home page and a P (paragraph) for the rest of your pages. Then, you can use the headline for your page’s title instead, and get more bang for your buck.
This is an inside look into my process for optimizing a pre-existing website. This will cover lots of the aspects of the SEO I’ve done, but not all of it…These steps are often my first round of optimization on a site. Once I do these four vital SEO steps, I move on to content SEO and more link-building. Continue reading “An Inside Look: 4 Step SEO for a Denver Solar Company”
It’s frustrating doing searches with SEO in mind, then having Google add SearchWiki, personalized results, and other localizations that mess up what you wanted: accurate results. Here’s the solution: The SEO It! Bookmarklet.
I do lots of searching as an SEO. I look for ranking, competition, additional keywords, etc. I use Google a LOT. And I use Apple’s Safari browser.
By default, I am logged in to my Google account, and have Google preferences set to showing 100 results at a time. The problem? Google shows different ranking and links based on the number of results you see.
I have Google Web History enabled, and Google provides me with “Personalized results based on my search history.” When doing SEO, I don’t want these results: I want what others will see.
I use SearchWiki to move up results of websites I have created. When trying to get accurate SEO ranking, this is frustrating.
I do SEO searches on my iPhone, too – where I need to manually strip out the annoying &client=safari to see a normal results page.
When I am working with a client that already has a website, one of the first questions I am asked is “How will redesigning my website affect my rank?” Here’s what to expect when launching your new website:
Your website will take a hit in the SERPs for 20-30 days
I’ve taken the plunge: the katzwebdesign.wordpress.com site is now mapped to seodenver.com, a domain I purchased last year. I’m not sure what the long-term plans are for this domain, but at least I’ll be building links to my own domain, not to WordPress.com…
It’s easy to know SEO concepts. It’s another thing to put them into good use and do the work involved in optimizing a site.
Yesterday, I was at a barnes and noble and saw the book SEO Bible. I flipped through the pages and I knew everything I saw. But if “Joe the SEO” reads the book, so will they. Knowing what everyone knows is not a competitive advantage.
A SEO must know more than what is printed in a year-old book. The book doesn’t talk about Google Search Wiki, or know about the new FriendConnect API, and even those technologies are yesterday’s news. Reading a book is just an introduction. SEO takes continuous training. Continue reading “Doing the legwork — No SEO guts, no SEO glory”
Recently, Google seems to have updated their algorithm for when they show the mapped results (or, “OneBox”). It used to be that the OneBox would show up when viewing 10 results at a time for many most local searches. Now, the OneBox only shows up when viewing locally relevant industries or when a certain number of results are displayed at once. Continue reading “New Google search results — OneBox is upgraded”
Update: Now use the SEO WordSpinner plugin to implement this concept. Use the get_seo_spin() PHP function in your theme’s footer.php file.
Footer links are dropping in SEO value
How to stay relevant while getting great links
As a web designer and SEO, I place links in the footers of most of my designs. Clients don’t mind (I always request the link), and it’s a high-quality link. Most small web design and SEO companies do. Footer links have become very spammy, however, and sites try to stuff as many links there as possible.
Footer links may be devalued by search engines automatically Check out the evidence – Yahoo! says they may devalue footer links, Bill Slawski uncovers patents suggesting the same and anecdotal evidence suggests Google might do this (or go further) as well. Needless to say, if you want to make sure your links are passing maximum value, it’s wise to avoid the footer (particularly the footer class itself).
The era of the PageRank-passing footer links are coming to an end. The search engines have a good reason for devaluing the links — but how can we get the juice back?
Let’s consider the following issues:
Footer links are being devalued by search engines
Footer links have a low click-through rate
Having the same link on every page makes the link less valuable
As I’ve written before, Firefox SEO — not Safari — gets all the glory. One of the great things about Firefox is the Add-ons (plugins) that extend its functionality. For web developers and SEOs, it’s vital to easily see what rank your website has when doing searches. There are tons of Firefox SEO Add-ons, but I use the following Firefox SEO addons:
SEO for Firefox – The best. Gives you all sorts of info about each listing. Invaluable.
Google Preview – Get a Snaps.com-like screenshot of websites inline with your search