SEO and continuing education
It’s easy to know SEO concepts. It’s another thing to put them into good use and do the work involved in optimizing a site.
Yesterday, I was at a barnes and noble and saw the book SEO Bible. I flipped through the pages and I knew everything I saw. But if “Joe the SEO” reads the book, so will they. Knowing what everyone knows is not a competitive advantage.
A SEO must know more than what is printed in a year-old book. The book doesn’t talk about Google Search Wiki, or know about the new FriendConnect API, and even those technologies are yesterday’s news. Reading a book is just an introduction. SEO takes continuous training.
Low bar of entry for an intense industry
I have joined some Meetup.com web and SEO groups in Denver, but have yet to go to any of the meetings, because I wonder what I will find there. Will people at least be readers of SEOBook.com and Matt Cutts, knowing what web accessibility and SEO have in common and how to scultpt links, or will they be green, untrained, and testing the waters and looking for unreciprocated advice?
There are plenty of fly-by night SEOs in Denver. Then there are the good ones. Knox SEO is one of them. I hear good things about Copybrighter. They know how much work and obsession is required to build links, develop a site’s value and promote a website.
One question every SEO should know the answer to
When you speak to an SEO, you should ask them what their most recent “dofollow” website is. If they can’t tell you (and especially if they ask you what dofollow means!) move on.
In writing this post, I am venting some frustration with the “younguns” who want to explode on the scene without any major pain or effort. SEO is a science, an art, a competition, a puzzle, and a brutal industry. I love talking about it, because to be in this field, I think you must love it. Make sure your SEO does, too.