FOUND: A Guide to The Most Profitable Service Industry Niches

Keyword Niche Finding Sniper

This should be tagged as “Dangerously Powerful”

At the bottom of this article is a download
containing detailed per-lead pricing for hundreds of industries.

The ServiceMagic Fee Schedule is a guide to where the money is.
When trying to create niche websites, research is very important. You need to ask the following questions:

  • What are the most profitable industries?
  • How much can I make or should I charge per lead/sale?
  • What keywords should I focus on?

ServiceMagic.com has done all the work for you.

Service Magic provides cost per lead data on virtually all home services-related industries and some others including pet sitting ($10/lead), photo portraits ($12/lead), wedding DJ ($12/lead).

How do I use this information?

  • If you are a SEO or web designer that wants to know how much a lead is worth to a customer, here is your answer.
    • You can now more accurately calculate SEO ROI vs. other marketing methods (SEO looks damn affordable compared to ServiceMagic!)
  • If you want to create a local home services directory website, this information will tell you:
    1. What industries should I target
    2. How much is a lead worth to my customers
  • If you are looking for a niche in home services, this information will tell you where the most money is, and what markets may have low competition (instead of trying to rank for “[location] construction,” you can now try to rank for “[location] garage construction”
  • Domainers (people who buy domains and sell them) can use this information for acquiring the most valuable domains

The most profitable service industries

The Master List: All services with price per lead greater than $50

Service Magic has two different pricing structures. The numbers shown are the less expensive program, which involves pre-paid accounts (“Premier Pro”). The pay-as-you-go option is far more expensive (10-35%, an average of ~25% more per lead). This is called Lead Select. Keep in mind that the numbers shown may be 1/3 more than shown.

  • Roofing, Siding & Gutters

    • Roofing – Install or Replacement  – $55/$66
      (Same price for Asphalt Shingle, Flat, Foam, Single Ply, Metal, Natural Slate, Traditional Tile, Wood Shake or Composite)
    • Siding

      • Exterior Painting or Staining: Liquid (Spray-On) Siding – Apply – $55/$66
      • Concrete, Brick & Stone: Brick or Stone Siding – Install – $50/$60
      • Vinyl Siding – Install or Replace – $55
      • Wood or Fiber-Cement Siding – Install – $55
  • Senior Housing

    • Nursing Home – Medicare/Medicaid – $65
    • Nursing Home – Private Pay – $65
  • Additions, Remodels & Renovations – Construction

    • Additions, Building Outbuildings & Structures

      • Addition to Existing Structure – Build – $50/$60
      • Garage – Build – $50/$60
      • Greenhouse – Build – $50/$60
    • Remodels & Renovations

      • Bathroom – Remodel – $50/$60
      • Kitchen – Remodel – $50/$60
      • Pool Enclosure – Build – $50
      • Shelter or Outbuilding – Build – $50
      • Major Renovation – Multiple Rooms – $50/$60
      • Remodel to Accommodate a Disability – $50/$60
      • Disability Elevator or Chair Lift – Install – $50/$60
    • Site preparation

      • Building Site – Preparation and Clearing – $50/$60
      • Demolition – $33/$50
    • Roofing: Roofing – Install or Replacement
    • Recovery Services – Disaster

      • Major Home Repairs (General Contractor) – $50
      • Recovery Service – Earthquake Damage – $50
  • Architects, Builders, Designers & Other Professionals

    • Builders & General Contractors
      Custom Home, Log Home, Newly Constructed Home – New Community,  Newly Constructed Home – Older Community – $55
      Modular Home – $50
    • Engineer – Soil – $50
  • Heating & Cooling

    • Air Conditioning & Cooling: Central A/C – Install – $42/$51
    • Central Heating System: Central Heating System – Install or Replace – $42/$51
    • Heat Pump – Install or Replace – $42/$51
  • Windows & Doors

    • New Windows – Multiple – $42/$51
  • Electrical, Telephone & Wiring

    • Electrical for Additions & Remodels – Install – $50/$60
    • Home Automation System – Install / Service – $50
    • Building Automation System – Install / Service – $60
    • Audio/Visual System – Install – $60
    • Generator – Install – $33/$50
    • Solar Panels/Electric System – Install – $42/$51
  • Plumbing

    • Faucents, Fixtures & Pipes: Plumbing for Additions & Remodels – Install – $50/$60
    • Septic System – Install or Replace – $33/$50
    • Boiler or Radiator Heating System – Install – $33/$50
  • Painting & Staining

    • Exterior Home or Structure – Paint or Stain – $42/$51
    • Interior Home or Surfaces – Paint or Stain $36/$54
    • Specialty Painting: Faux Finishes, Mural or Trompe L’oeil, Textures – $36/$54
  • Flooring

    • Hardwood: Hardwood Wood Flooring Install or Replace – $38/$57
    • Tile: Stone (Granite, Marble, Slate, etc) – Install – $33/$50
    • Laminate & Vinyl: Simulated Wood or Stone Laminate – Install – $33/$50
  • Carpentry & Cabinets

    • Wood Fence – Install  – $33/$50
    • Carpentry Framing – Install – $50

And the most expensive lead is?

With a per-lead price of $80/lead, real estate developers top the list.

Download the PDFs Here:

ServiceMagic Rate Schedules (289 KB)

How are you going to use this data? Do you think this information is worth what this article says it is?

Author: Zack Katz

Zack Katz is the President of Katz Web Services and the developer of WordPress plugins with over 700,000 downloads. He lives in Southwest Colorado with his wife and two cats.

11 thoughts on “FOUND: A Guide to The Most Profitable Service Industry Niches”

  1. Wow, nice information- some new opportunities for lead generation. Thanks downloaded.

    Another Good thing to review is the highest prices paid for PPC to determine a good niche to go after.

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