Improve Interspire Shopping Cart Search with Smart Redirections

Good search results are magical

I am always impressed when a website’s search goes where I want and finds what I expect it to. When trying to find a specific product by SKU in Interspire, you will be presented with a search result that shows the product you’re looking for first. But this is not good enough, as it adds an extra click in the process.

If your users are specific enough to type in an exact product name, brand name, product SKU or product ID, you better get them to the product they want, right away — they’re likely to buy! I don’t want to show them a search results page, I want them to see the product or brand page itself. Continue reading “Improve Interspire Shopping Cart Search with Smart Redirections”

How Not to Optimize Your Search Results Page Title – Priceline.com Should Know Better

William Shatner != SEO

A comparison in travel sites search results page titles

Wow, Priceline…who did you hire for SEO?

I was shopping around for a good price on a hotel in Aspen when William Shatner’s “Falcoln of Truth” showed me how not to write page titles.

Check out Priceline‘s horrific search results page title:
Priceline.com - hotel, hotel reservation, cheap hotel, las vegas hotel, boston hotel, hotel deal, new york city hotel, hotel rooms, motel, lodging, accommodations, casino hotel, priceline

That is a terrible example of keyword stuffing, and is…well…awful. Even search results pages should be optimized. Priceline should know that! Continue reading “How Not to Optimize Your Search Results Page Title – Priceline.com Should Know Better”

Domain Buying for Denver SEO

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Image by annaOMline

Gettin’ Me Some Domains for Search Engine Optimization

Since Katz Web Design is going to be more active in Denver search engine optimization, I finally registered some domain names that I’ve been eyeing. Since domains are important for S.E.O. and KWD doesn’t have any SEO domain names, it was a ripe time to buy.

Bought

  • denverseocompany (.com and .net)
  • denverseo (.info)
  • seodenver (.biz and .info)

Want to sell

There are also a few domains I’d like to sell, since I didn’t end up using them; I was the president of a chapter of Colorado Business Leads for a while, and I had planned to make a member directory website as an added benefit, but (no surprise) I was too busy.

If anyone’s interested in these domains, make an offer.

Is Blogging Really Worth the Time?

One reason to blog is traffic! [Image of traffic light]

Today, a business associate asked me “I know about blogging, and it seems like a waste of time. Why is blogging worth the time?” I was able to reply with some very convincing arguments — and in a way, I reminded myself about the value of blogging.

  1. Blogging establishes you as an expert in your field
  2. Search engine traffic dramatically increases
  3. Blogging is basically free marketing for your business: the only cost is your time.
  4. Blogging forces you to write about your life and your business

Continue reading “Is Blogging Really Worth the Time?”

Optimizing a website for search: Google vs. Yahoo! and MSN

Google remains the Search Engine King (Pie Chart)

When I think SEO, I think of Google. Why? Is it because Google’s PageRank system determines better websites? Is it because Google’s advertising options are superior? It’s as simple as this: Google gets better results than any other search engine.

The major search engines often don’t agree

Optimizing websites for search is frustrating sometimes. The biggest search engines are Google, Yahoo!, and MSN. The frustrating part of optimization is the variation between the search engines. The variations in ranking can be huge. I will use Katz Web Design’s ranking information to show some examples:

Google Yahoo! MSN Difference
Denver Web Designer 1 8 3 4
Lakewood Website Design 26 7 298 292
Web Design Denver 27 52 103 66
Denver Web Page Design 20 519 > 1000 Over 980!

So you see, there’s a crazy variation between the search engines that can be frustrating. My statistics show, however, that even a bad ranking in Google is better than a good ranking on any other search engine.

Ranking Update:

Since I wrote this post, my site has come up significantly in search results for the terms listed. As a result, the disparity of the results is much less than it had been. Here are the stats as of November 8, 2008:

Google Yahoo! MSN Difference
Denver Web Designer 3 3 2 1
Lakewood Website Design 359 120 96 263
Web Design Denver 27 11 18 16
Denver Web Page Design 24 2 3 22

92% of my organic keyword search traffic comes from Google

A vast majority of my traffic to my website comes from Google. What about my some of my clients?

Google % Yahoo % MSN % Google % Difference
Client A 83.1 6.6 7 76.1
Client B 85.9 6.73 5.74 79.17
Client C 70.4 20.37 0 50.03
Client D 80.4 8.1 8.0 72.3

These clients have similar ranking placement on Google, MSN, and Yahoo! for many of their keywords. You can see that even so, Google still sends an average of 69.4% more visitors to these websites. Optimizing for other search engines doesn’t have the same return on investment as optimizing for Google does. Google remains king.

What’s your experience with optimizing for various keywords across the search engines?

Denver SEO: Achieving Goals – a slow trek toward good search engine ranking

Climb search ranking with persistence!

I am a Denver web designer, and lots of what I do is advise my clients on how to improve their ranking. I do what I can to optimize the code using tried and true SEO techniques. But in the end, it comes down to this: are you willing to work for search engine placement?

2 months later, a look at the results

On January 24 of this year, I set a goal to improve Katz Web Design’s ranking in Google, especially for the terms “Denver Web Design,” and “Denver Web Designers.” I had my blog for 2 days at the time. Let’s take a look at the numbers:

  • Denver Web Designers – from 41 to 18 11
  • Denver Web Designer – from 29 to 11 2
  • Denver Web Design – from 30 to 11 8

These results have been achieved mostly by writing in this blog. The Katz Web Design site is currently a one-page placeholder with very little content on it. Imagine what will happen when I move this blog over to the KWD site soon.

Good Denver SEO Results

Note: Katz Web Services is moving more toward focusing on Denver search engine optimization, rather than solely Denver web design.