Today, a business associate asked me “I know about blogging, and it seems like a waste of time. Why is blogging worth the time?” I was able to reply with some very convincing arguments — and in a way, I reminded myself about the value of blogging.
- Blogging establishes you as an expert in your field
- Search engine traffic dramatically increases
- Blogging is basically free marketing for your business: the only cost is your time.
- Blogging forces you to write about your life and your business
Set up a blogging schedule that aligns to your slacking habits
If you find yourself not posting to your blog and letting your website stagnate, set up a schedule that fits your cycle of procrastination. We all know how hard it can be to do anything consistently, but we manage when the results are immediate.
- Take out the garbage
- Shaving/showering/washing dishes
- Waking up!
Blogging is not as immediate. Posts don’t always get comments, and there’s often no immediate gratification to blogging. So how does one motivate themselves? I recommend this: in order to avoid “blog rot,” set a time aside on your calendar or during your day.
When are you least productive?
In order to find your blogging sweet spot, a great way is to do a little investigating. One way to tell when you are least productive is by answering this question: what time during the day do you read the most blogs? If you use Google for any services (Gmail, iGoogle, Finance, etc.) you have a Google Account. With that account, you can enable a service called Google Reader. Google Reader lets you compile all of your favorite websites’ articles into one easy to use format.
Least productive Fridays
By looking at my Web History chart, it’s easy to see that:
- I waste the most time from 10-11am, and 2pm.
- I waste the most time on Tuesdays (by far!)
So, based on these statistics, I know that I should schedule a time for me to post on Tuesday around 11am each week. Also, I should pencil in a daily posting time at 2pm to remind myself to post. Note: I started writing this post at 2:30 pm.
What about you?
How do you allocate time in your day to blog, and how effective is it?