Blogging For Clients

Is Blogging Really Worth the Time?

One reason to blog is traffic! [Image of traffic light]

Today, a business associate asked me “I know about blogging, and it seems like a waste of time. Why is blogging worth the time?” I was able to reply with some very convincing arguments — and in a way, I reminded myself about the value of blogging.

  1. Blogging establishes you as an expert in your field
  2. Search engine traffic dramatically increases
  3. Blogging is basically free marketing for your business: the only cost is your time.
  4. Blogging forces you to write about your life and your business

Oh, you’re amazing? I had no idea.

If you don’t have a blog, and all you have is a website, then you may or may not know what you’re talking about. Your website could have good content, great images, convincing arguments for action, and simple navigation. Your website may be amazing, but in the end, without a blog, who knows if you are amazing?

If you don’t share your experience, it’s as if you have none. Blogging about a broad array of topics gives you authority on a subject; it shows that you know what you’re talking about. You can even write about not knowing something and be an authority!

Search engine traffic, anyone?

It’s called SEO, and if you don’t have a blog, you’re not doing too much of it! The reason why blogs are great for search optimization because they are written a natural way on a broad variety of subjects. The more you write in a blog, the broader your website’s relevance. By writing helpful content — and writing often — your website becomes a much larger presence in searches, across a wide spectrum of keywords. Blogging = traffic, it’s that simple.

Hello, my name is Mr. Free Exposure. I’m a friend of Blogging.

Yeah, blogging is free. The F word. And, if you look above, it brings in traffic. Traffic means potential leads/users/clients/sales. So, if you’re following the logic, you get free business.

The person I was speaking with looked skeptical. Time isn’t free, right? Well, I know that I don’t work every second of the 8 9 hour day. I do some browsing here, some slacking there. It’s only natural! While you’re not working, you might as well be blogging about working. You get to take a break from work, AND you build your business at the same time.

Explain yourself.

It’s often helpful to write about your business. Writing allows you to elaborate on various aspects of your life and business. It’s contemplative. When you share with others, you learn about yourself and your own process. The more you write about who you are and what you do, the better you know yourself.

Some topics you can blog about that make you think:

  • What do you do?
    • Are there ways to do it better?
    • Who else is exploring how to improve your industry?
    • What do you like about your job?
    • What is the most challenging aspect of your business?
    • Do you have any funny stories about your job?
  • Who are you?
    • How do you spend your free time?
    • How do your hobbies reflect on your life?
    • Have you read any good books recently?
    • Any books about your industry?
    • What’s your favorite local restaurant?
    • What do you want to achieve this year?
    • Have you traveled recently?

By Zack Katz

Zack Katz is the founder of GravityKit and TrustedLogin. He lives in Leverett, Massachusetts with his wife Juniper.

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