Today, a business associate asked me “I know about blogging, and it seems like a waste of time. Why is blogging worth the time?” I was able to reply with some very convincing arguments — and in a way, I reminded myself about the value of blogging.
- Blogging establishes you as an expert in your field
- Search engine traffic dramatically increases
- Blogging is basically free marketing for your business: the only cost is your time.
- Blogging forces you to write about your life and your business