"What If I Die?" What This Mortal Tells His Clients

If I were to die…

  • I use a password management application and have instructed my wife how to use it. This application holds all passwords related to my business, protected by a master password only she and I know.
  • My wife has a 50% stake in Katz Web Services, Inc. and will legally be able to act as a representative of the company.
  • I am a HostGator web hosting reseller. After speaking with a HostGator customer representative, they told me what would happen is that clients could call them direclty and sign up for an account with them. HostGator would then transfer their databases and all website files to their account for free. Even though in theory they could continue using my hosting forever (there’s password reset, auto-billing, etc), they would be able to get access to their information regardless of what happens.
  • I use standard coding practices. Any web developer should be able to pick up where I left off without too much of a learning curve. There’s always a learning period when taking over a website, but all files will be accessible and open source.

“The reports of my death are greatly exaggerated.” – Mark Twain

Next steps

I know that stating that “your information will be available to you” is a good start, but it’s not perfect. If requested, I will prepare a document for my clients with all their information. Otherwise, I am an optimist, and plan on being around for longer than their current website 🙂

SEO implications for updating your website

SEO Updates cause white knuckles!

Will a website redesign hurt my rank?

When I am working with a client that already has a website, one of the first questions I am asked is “How will redesigning my website affect my rank?” Here’s what to expect when launching your new website:

Your website will take a hit in the SERPs for 20-30 days

SEO results chart for a redesigned website
After updating a website, you can expect ~25 days of your ranking going down. I call it the "white knuckle month," but I've noticed the website always ranks better once the period is over.

Without fail, I’ve found that when I launch a new website, move a website to a new domain, redesign or make significant structural changes to a site, the website will drop in rank for 3-4 weeks. Continue reading “SEO implications for updating your website”

Twitter as I explained it to my mom

Blue jays tweet, too. When they aren't squawking.

After talking with my mom (@adiehl on Twitter) about Twitter, the “microblogging” website that asks you to explain “What are you doing?” in 140 characters, it prompted me to write yet another How to Twitter posts, but a less technical and more practical how to get started guide.

Twitter is not blogging. It’s not RSS. It’s not chat.

Twitter is direct: If you want to be part of someone’s life, you follow them. Once you follow a person, you get to see what they update on Twitter. You can respond directly to them. You may read what they are doing, sharing, or discussing. Unless the profile is locked, no one has to accept your request to follow. That means that you are able to become part of anyone’s social network. You have a way to directly communicate with lots of amazing people.

Getting started can be intimidating, but here’s how I got started with Twitter. Continue reading “Twitter as I explained it to my mom”

Is Blogging Really Worth the Time?

One reason to blog is traffic! [Image of traffic light]

Today, a business associate asked me “I know about blogging, and it seems like a waste of time. Why is blogging worth the time?” I was able to reply with some very convincing arguments — and in a way, I reminded myself about the value of blogging.

  1. Blogging establishes you as an expert in your field
  2. Search engine traffic dramatically increases
  3. Blogging is basically free marketing for your business: the only cost is your time.
  4. Blogging forces you to write about your life and your business

Continue reading “Is Blogging Really Worth the Time?”