Encouraging clients to write often…or using a blogging service?

Black keyboard letters
I’ve been working with the WordPress platform for a little while now, and I’ve been a regular blogger since January (though I had been promoting blogging for years earlier, and had my first blog in 2000 [yes, I’m a bit insecure about my blogging creds]).  I’ve created many sites with blogging capabilities, some of them based on Blogger.com integration, and others WordPress.

I’ve explained the benefits of blogging many times to my clients, made nagging phone calls reminding them to blog — all to little avail.  I even wrote an article about the importance of blogging to help explain myself. But still, the blogs remain silent.

What I tell my clients about the benefits of blogging

If my clients already know what a blog is, then I can dive into why it’s so important (other than people KNOW that it’s important).  I tell them the following:

Blogging is a great way to reach people who may not be searching for what you want them to be searching for. Let’s say you have a service for “healing touch,” but it’s not “therapeutic touch.”  With a normal website, you would not be able to rank well for the other key phrase. If you write an article on the differences between therapeutic touch and healing touch, you then will be able to rank for both phrases, even if your business only focuses on one service.

The more you write about what you know, the larger your online sphere of influence grows. By writing consistenly about topics important to you, you’re able to rank better in Google and other search engines, build a community of people who follow what you write, and become an authority on your topic.

There’s no other marketing medium like blogging where all you need to invest is your time, and you’ll get direct benefits. Fliers, radio, tv, newspaper, business chambers — they all take money.  Blogging is free to set up, and free to use.  You will get out of it what you put into it.

That’s the jist of what I tell people about blogging.  They generally get very excited, get a blog, and post a few times. One month later, cobwebs form on their admin login form.

Maybe try a professional blogging service?

One thing I’ve considered is writing the articles myself.  I’m no copywriting expert (I’m a Denver web designer), but I do know my clients’ business well.  If they don’t have the time or commitment to write their own articles, they should find someone to do it for them. There are many professional blog writing services out there, maybe I should start recommending them?

Does anyone have any experience using a professional blog writing service?

Is Blogging Really Worth the Time?

One reason to blog is traffic! [Image of traffic light]

Today, a business associate asked me “I know about blogging, and it seems like a waste of time. Why is blogging worth the time?” I was able to reply with some very convincing arguments — and in a way, I reminded myself about the value of blogging.

  1. Blogging establishes you as an expert in your field
  2. Search engine traffic dramatically increases
  3. Blogging is basically free marketing for your business: the only cost is your time.
  4. Blogging forces you to write about your life and your business

Continue reading “Is Blogging Really Worth the Time?”

Posting consistently

Set up a blogging schedule that aligns to your slacking habits 

If you find yourself not posting to your blog and letting your website stagnate, set up a schedule that fits your cycle of procrastinationWe all know how hard it can be to do anything consistently, but we manage when the results are immediate. 

  • Take out the garbage
  • Shaving/showering/washing dishes
  • Cleaning
  • Waking up!
Blogging is not as immediate.  Posts don’t always get comments, and there’s often no immediate gratification to blogging.  So how does one motivate themselves? I recommend this: in order to avoid “blog rot,” set a time aside on your calendar or during your day. 

When are you least productive? 

In order to find your blogging sweet spot, a great way is to do a little investigating. One way to tell when you are least productive is by answering this question: what time during the day do you read the most blogs? If you use Google for any services (Gmail, iGoogle, Finance, etc.) you have a Google Account.  With that account, you can enable a service called Google Reader. Google Reader lets you compile all of your favorite websites’ articles into one easy to use format. 

Least productive Fridays

My blog reading by hour of the dayMy reading by day of the weekBy looking at my Web History chart, it’s easy to see that:

  • I waste the most time from 10-11am, and 2pm.
  • I waste the most time on Tuesdays (by far!)

So, based on these statistics, I know that I should schedule a time for me to post on Tuesday around 11am each week.  Also, I should pencil in a daily posting time at 2pm to remind myself to post. Note: I started writing this post at 2:30 pm.  

 What about you?

How do you allocate time in your day to blog, and how effective is it?