Google is changing your titles for you…whether they’re “optimized” or not!
Google is overruling your title tags when they determine that your content headlines are more relevant.
Previously, I had only seen this behavior when there were not well-structured title tags, keyword-stuffed title tags or no title tags at all. This has been well documented and discussed. This is the first time that I have noticed Google taking a more aggressive stance in rewriting title tags that have been well crafted. Continue reading “Google Rewrites Your Search Result Titles for Relevance”
Good search results are magical
I am always impressed when a website’s search goes where I want and finds what I expect it to. When trying to find a specific product by SKU in Interspire, you will be presented with a search result that shows the product you’re looking for first. But this is not good enough, as it adds an extra click in the process.
If your users are specific enough to type in an exact product name, brand name, product SKU or product ID, you better get them to the product they want, right away — they’re likely to buy! I don’t want to show them a search results page, I want them to see the product or brand page itself. Continue reading “Improve Interspire Shopping Cart Search with Smart Redirections”
A comparison in travel sites search results page titles
Wow, Priceline…who did you hire for SEO?
I was shopping around for a good price on a hotel in Aspen when William Shatner’s “Falcoln of Truth” showed me how not to write page titles.
Check out Priceline‘s horrific search results page title:
Priceline.com - hotel, hotel reservation, cheap hotel, las vegas hotel, boston hotel, hotel deal, new york city hotel, hotel rooms, motel, lodging, accommodations, casino hotel, priceline
That is a terrible example of keyword stuffing, and is…well…awful. Even search results pages should be optimized. Priceline should know that! Continue reading “How Not to Optimize Your Search Results Page Title – Priceline.com Should Know Better”
In working on the content for my new web site, I was working on ways to display the SEO ranking statistics. I came up with this concept of scaling the text relative to the % of clicks they get.
The SEO statistics in this way are pretty dramatic:
- The #1 Result: receives 42% of all clicks
- #2 Result: 12% of all clicks
- #3 Result: 8.5%
- #4 Result: 6%
- #5 Result: 5%
How do the numbers look?
I put together some really neat graphics that show how crazy important ranking well is. I went through some failed ideas, but landed on these two graphics: Continue reading “My SEO Statistics are 42% Better than Yours”