Google Rewrites Your Search Result Titles for Relevance

Google is changing your titles for you…whether they’re “optimized” or not!

Google is overruling your title tags when they determine that your content headlines are more relevant.

Previously, I had only seen this behavior when there were not well-structured title tags, keyword-stuffed title tags or no title tags at all. This has been well documented and discussed. This is the first time that I have noticed Google taking a more aggressive stance in rewriting title tags that have been well crafted. Continue reading “Google Rewrites Your Search Result Titles for Relevance”

Add Custom Titles for Tags and Categories in WordPress

The Best WordPress SEO Plugin? A combination of two.

All in One SEO Pack (AIOSEO) is the leader in WordPress SEO plugins. It offers great functionality and simple integration into the process of writing a post. AIOSEO is not a perfect plugin, however, because it lacks some very important functionality:

  • Custom category title tags
  • Custom tag title tags
  • Mass editing of page, post, tag and category title tags/slugs

The plugin that has all of the features above (but lacks AIOSEO features) is SEO Title Tag, an imperfect but elegant solution to the list above. ¬†This article shows how to use both plugins and have them combine forces to create a powerful solution for getting custom titles on all your site’s pages. Continue reading “Add Custom Titles for Tags and Categories in WordPress”

How Not to Optimize Your Search Results Page Title – Priceline.com Should Know Better

William Shatner != SEO

A comparison in travel sites search results page titles

Wow, Priceline…who did you hire for SEO?

I was shopping around for a good price on a hotel in Aspen when William Shatner’s “Falcoln of Truth” showed me how not to write page titles.

Check out Priceline‘s horrific search results page title:
Priceline.com - hotel, hotel reservation, cheap hotel, las vegas hotel, boston hotel, hotel deal, new york city hotel, hotel rooms, motel, lodging, accommodations, casino hotel, priceline

That is a terrible example of keyword stuffing, and is…well…awful. Even search results pages should be optimized. Priceline should know that! Continue reading “How Not to Optimize Your Search Results Page Title – Priceline.com Should Know Better”