Denver SEO informative website launched: DenverSEO.info

Denver SEO Website, denverseo.info, Screenshot
I am pleased to introduce DenverSEO.info, a web page that goes over the basics of search engine optimization: what is SEO, how can you do SEO yourself, and Denver-specific SEO.  Many of Katz Web Design‘s clients are unclear as to what search engine optimization is, so I hope this page gets them started with their own optimization.

The web page was constructed using Google Pages, which was very simple to set up, but unfortunately, they don’t allow you to point your domain there properly, so I’ve hosted it on the KWD server.

Because this domain is a .info, it’s very informative (with little self-promotion), and I hope that users will find it to be helpful.  Leave feedback below!

Optimizing a website for search: Google vs. Yahoo! and MSN

Google remains the Search Engine King (Pie Chart)

When I think SEO, I think of Google. Why? Is it because Google’s PageRank system determines better websites? Is it because Google’s advertising options are superior? It’s as simple as this: Google gets better results than any other search engine.

The major search engines often don’t agree

Optimizing websites for search is frustrating sometimes. The biggest search engines are Google, Yahoo!, and MSN. The frustrating part of optimization is the variation between the search engines. The variations in ranking can be huge. I will use Katz Web Design’s ranking information to show some examples:

Google Yahoo! MSN Difference
Denver Web Designer 1 8 3 4
Lakewood Website Design 26 7 298 292
Web Design Denver 27 52 103 66
Denver Web Page Design 20 519 > 1000 Over 980!

So you see, there’s a crazy variation between the search engines that can be frustrating. My statistics show, however, that even a bad ranking in Google is better than a good ranking on any other search engine.

Ranking Update:

Since I wrote this post, my site has come up significantly in search results for the terms listed. As a result, the disparity of the results is much less than it had been. Here are the stats as of November 8, 2008:

Google Yahoo! MSN Difference
Denver Web Designer 3 3 2 1
Lakewood Website Design 359 120 96 263
Web Design Denver 27 11 18 16
Denver Web Page Design 24 2 3 22

92% of my organic keyword search traffic comes from Google

A vast majority of my traffic to my website comes from Google. What about my some of my clients?

Google % Yahoo % MSN % Google % Difference
Client A 83.1 6.6 7 76.1
Client B 85.9 6.73 5.74 79.17
Client C 70.4 20.37 0 50.03
Client D 80.4 8.1 8.0 72.3

These clients have similar ranking placement on Google, MSN, and Yahoo! for many of their keywords. You can see that even so, Google still sends an average of 69.4% more visitors to these websites. Optimizing for other search engines doesn’t have the same return on investment as optimizing for Google does. Google remains king.

What’s your experience with optimizing for various keywords across the search engines?

How to get better search results with 5 simple steps

Search Engine Optimization is not voodoo; it directly translates into how well your website performs.  The Ignite Matchmaking website was not performing well last September for their main keywords.  Katz Web Design redesigned their site, optimized the site for their keywords, and now, look at their ranking:

  • Denver professional matchmaker: 1
  • Denver match makers: 2 (up from under 1000)
  • Denver matchmaking services: 2 
  • Denver matchmakers: 2 (up from 284)
  • Denver matchmaker: 3 (up from 508)
  • Matchmaking denver: 4 
  • Denver matchmaking: 5 (up from 112)

Currently, I am working with my client Savory Cuisines Catering in Boulder, CO to improve their ranking.  

The process I will follow to improve their rank:

There are more than five steps to help place higher in search engines, but the five below are simple and straightforward steps that anyone can take to improve their rank. Continue reading “How to get better search results with 5 simple steps”