Katz Web Design Updates — The BBB, Inc., SEO, and Web Design

Not enough hours in the day!

It’s been a wild number of weeks here at Katz Web Design, and there have been some really cool developments.

Business developments: 

  • Click to verify BBB accreditation and to see a BBB report.

    Katz Web Design is now a member of the Denver Better Business Bureau

  • We’ve incorporated: Katz Web Design is a division of Katz Web Services, Inc. Zack is now an employee of Katz Web Services, Inc….and hoping his boss will give him a raise! ūüôā

SEO news:

  • Collaborative Solutions, a¬†Denver executive coach¬†is working with Katz Web Design on their search optimization. So far, the results have been good; their website has moved up significantly in many of their target keywords.
  • Katz Web Design will be working with Knox SEO¬†on some upcoming SEO projects.

Web design news:

  • Steve Spangler

    Steve Spangler (the 9 News “Science Education Specialist”) is working with Katz Web Design to update his science blog

  • Healing Touch for Animals chose Katz Web Design to update and maintain their website.
  • Mountain High Roofing, Inc., a Denver roofing company is having KWD create a business blog and refresh their website.

I’ll be posting more updates shortly with some helpful hacks and WordPress tricks I’ve developed, but for now, I’ve got to get back to work!

Remove [caption] shortcode from All in One SEO Pack in WordPress 2.6

Starting in WordPress 2.6, they’ve added captions to images that are automatically generated and use the Shortcode API¬†to make it happen. ¬†One side effect is that All in One SEO Pack isn’t set up to strip the caption from the automatically generated META tags, so you may end up with in your description.

Thanks to a WordPress Trac entry, I got the right regular expression to strip all shortcode in All in One plugin. Continue reading “Remove shortcode from All in One SEO Pack in WordPress 2.6″

Denver SEO informative website launched: DenverSEO.info

Denver SEO Website, denverseo.info, Screenshot
I am pleased to introduce DenverSEO.info, a web page that goes over the basics of search engine optimization: what is SEO, how can you do SEO yourself, and Denver-specific SEO. ¬†Many of Katz Web Design‘s clients are unclear as to what search engine optimization is, so I hope this page gets them started with their own¬†optimization.

The web page was constructed using Google Pages, which was very simple to set up, but unfortunately, they don’t allow you to point your domain there properly, so I’ve hosted it on the KWD server.

Because this domain is a .info, it’s very informative (with little self-promotion), and I hope that users will find it to be helpful. ¬†Leave feedback below!

Denver Performance-Based SEO plans

Lights shine on a performance

Only pay for great optimization results

One of Katz Web Design’s Denver web design clients wanted an option for performance-based SEO (Search Engine Optimization), rather than a monthly set price, so I created a package.

Here’s the gist of our SEO package:

  • Pay only $5.00 an hour for optimization
  • Targeted keywords are given a value based mainly on the competition’s SEO strength (content optimization, inbound links, age of site, etc.)
  • Monthly payment per keyword are based on SEO click-through statistics¬†¬†(eg: the #1 result gets 42% of all clicks)¬†and SEO difficulty
  • Minimum 3 month contract, or by the month with a 15% premium

Continue reading “Denver Performance-Based SEO plans”

This blog has great PageRank!

So I’ve been working on creating great content for everyone out there, which happens to include Google. ¬†Well, it turns out that the Denver Web Design & Denver SEO Blog¬†has been given a PageRank¬†(their system of measuring the quality of a website) of 5/10…which is great.

I enjoy blogging for many reasons other than SEO, but it’s always nice when there’s a great reward, including good PageRank from Google.

Duplicate Content over Multiple Domains – SEO Issues?

Duplicate Content

I recently purchased some domains for SEO, and I wanted to do some research about best practices for using multiple domains on the same content.

The good news? ¬†Google does not punish duplicate content; they just sort it out themselves. Continue reading “Duplicate Content over Multiple Domains – SEO Issues?”

Domain Buying for Denver SEO

//www.sxc.hu/profile/annaOMline)
Image by annaOMline

Gettin’ Me Some Domains for Search Engine Optimization

Since Katz Web Design is going to be more active in Denver search engine optimization, I finally registered some domain names that I’ve been eyeing. Since domains are important for S.E.O.¬†and KWD doesn’t have any SEO domain names, it was a ripe time to buy.

Bought

  • denverseocompany (.com and .net)
  • denverseo (.info)
  • seodenver (.biz and .info)

Want to sell

There are also a few domains I’d like to sell, since I didn’t end up using them;¬†I was the president of a chapter of Colorado Business Leads for a while, and I had planned to make a member directory website as an added benefit, but (no surprise) I was too busy.

If anyone’s interested in these domains, make an offer.

3 Simple Steps to keyword order SEO – Are your words SEO friendly?

Out of Order
Much search engine optimization revolves around guessing how users will search to find your site. When you’re optimizing for organic (non-paid) search results, you may be surprised to find out how much word order impacts the search ranking.

Optimize your website for organic search with varying keyword order

If you search the major search engines, you will find that the order of your keywords makes a huge difference on where your website ranks. Continue reading “3 Simple Steps to keyword order SEO – Are your words SEO friendly?”

Westside Business Builders chooses Katz Web Design

Westside Business Builders logo

Westside Business Builders is a networking group based in Golden, Colorado. Their website provides general information about the group, and it serves as a member directory. Katz Web Design is a member of the group.

The membership committee asked Katz Web Design to prepare a proposal for the WSBB website, and this Wednesday, the group voted to have KWD redesign the website to improve appearance and functionality.

Continue reading “Westside Business Builders chooses Katz Web Design”

Denver SEO for colon cleansing…a "sweet" surprise!

New Choices Plus

I was pleasantly surprised to find out that one of my first clients in Lakewood, Colorado is now ranked top 5 for their primary keyword/key phrases:

SEO results for New Choices Plus

At the time of writing this article, here is their ranking in Google:

  • Denver lavage: 3
  • Denver colon hydrotherapy: 1
  • Denver colon cleanse: 4
  • Denver colon: 3

It’s pretty cool that even before I was “doing SEO” that KWD websites perform well in search. ¬†It got me to thinking of some pretty fun domain names! ūüôā

What is a web designer, and who are these people?

The Burning Question
I just finished meeting with a client who told me that she had met with multiple other designers, and that I was the only one who provided any ideas for marketing her website. It’s pretty unbelievable.

She has a new product that is not yet launched — very under wraps — and wants to spread the word once the product goes live. Other web designers only discussed her website. I talked about a web presence.

It’s hard for me to imagine doing what I do in Katz Web Design and NOT knowing about Squidoo¬†or Flickr¬†and finding ways to integrate a community of users into your website. ¬†If people want exposure, they know they need a website. ¬†But that’s not all. ¬†They need to be properly situated online, and that means SEO.

Warning: SEO companies charge too much and take too long

A man called yesterday wanting to have his Denver IT Services website optimized.  He had called multiple search engine optimization specialists in Denver, and each one had given him the same proposal: spend thousands of dollars per month, and take a long time.

Check out what the SEO companies said

He had been told the following by multiple companies:

In order to get your website ranked well, it will take 6 months to a year, and will cost $1,000.00 per month.

– Random Denver SEO companies

That means he will have paid $6,000 to $12,000 to have his site ranked well in search engines. I was taken aback; spending that much money each month on SEO is ridiculous for many reasons, but here are a few: Continue reading “Warning: SEO companies charge too much and take too long”

How to increase online exposure through social bookmarking

Are you having the exposure blues?

Do you write articles that few people read? It may be because they aren’t finding your article! Writing on your blog is not enough when you’re starting out. It’s important to spread the word.

Doing a little legwork after you write an article makes a large difference in the traffic you will get.

When you write a blog post, what happens?

Depending on the blogging platform you use (WordPress, Blogger, TypePad, Movable Type to name a few), when you write a post, a few things happen:

Upon posting:

  • Your sitemap will get updated
  • Search engines and other websites will be notified of the update
  • Your RSS feed will be updated
  • Gremlins dance a jig around a cauldron of boiling yam juice and frog eyes

These processes will notify the search engines, but in order to increase your website’s exposure, there are a some websites you should submit your article to. After writing an article, take 5 more minutes and submit your site to bookmarking websites.

Continue reading “How to increase online exposure through social bookmarking”

Is Blogging Really Worth the Time?

One reason to blog is traffic! [Image of traffic light]

Today, a business associate asked me ‚ÄúI know about blogging, and it seems like a waste of time. Why is blogging worth the time?‚ÄĚ I was able to reply with some very convincing arguments — and in a way, I reminded myself about the value of blogging.

  1. Blogging establishes you as an expert in your field
  2. Search engine traffic dramatically increases
  3. Blogging is basically free marketing for your business: the only cost is your time.
  4. Blogging forces you to write about your life and your business

Continue reading “Is Blogging Really Worth the Time?”

Optimizing a website for search: Google vs. Yahoo! and MSN

Google remains the Search Engine King (Pie Chart)

When I think SEO, I think of Google. Why? Is it because Google’s PageRank system determines better websites? Is it because Google’s advertising options are superior? It’s as simple as this: Google gets better results than any other search engine.

The major search engines often don’t agree

Optimizing websites for search is frustrating sometimes. The biggest search engines are Google, Yahoo!, and MSN. The frustrating part of optimization is the variation between the search engines. The variations in ranking can be huge. I will use Katz Web Design’s ranking information to show some examples:

Google Yahoo! MSN Difference
Denver Web Designer 1 8 3 4
Lakewood Website Design 26 7 298 292
Web Design Denver 27 52 103 66
Denver Web Page Design 20 519 > 1000 Over 980!

So you see, there’s a crazy variation between the search engines that can be frustrating. My statistics show, however, that even a bad ranking in Google is better than a good ranking on any other search engine.

Ranking Update:

Since I wrote this post, my site has come up significantly in search results for the terms listed. As a result, the disparity of the results is much less than it had been. Here are the stats as of November 8, 2008:

Google Yahoo! MSN Difference
Denver Web Designer 3 3 2 1
Lakewood Website Design 359 120 96 263
Web Design Denver 27 11 18 16
Denver Web Page Design 24 2 3 22

92% of my organic keyword search traffic comes from Google

A vast majority of my traffic to my website comes from Google. What about my some of my clients?

Google % Yahoo % MSN % Google % Difference
Client A 83.1 6.6 7 76.1
Client B 85.9 6.73 5.74 79.17
Client C 70.4 20.37 0 50.03
Client D 80.4 8.1 8.0 72.3

These clients have similar ranking placement on Google, MSN, and Yahoo! for many of their keywords. You can see that even so, Google still sends an average of 69.4% more visitors to these websites. Optimizing for other search engines doesn’t have the same return on investment as optimizing for Google does. Google remains king.

What’s your experience with optimizing for various keywords across the search engines?

Denver SEO: Achieving Goals – a slow trek toward good search engine ranking

Climb search ranking with persistence!

I am a Denver web designer, and lots of what I do is advise my clients on how to improve their ranking. I do what I can to optimize the code using tried and true SEO techniques. But in the end, it comes down to this: are you willing to work for search engine placement?

2 months later, a look at the results

On January 24 of this year, I set a goal to improve Katz Web Design’s ranking in Google, especially for the terms “Denver Web Design,” and “Denver Web Designers.” I had my blog for 2 days at the time. Let’s take a look at the numbers:

  • Denver Web Designers – from 41 to 18 11
  • Denver Web Designer – from 29 to 11 2
  • Denver Web Design – from 30 to 11 8

These results have been achieved mostly by writing in this blog. The Katz Web Design site is currently a one-page placeholder with very little content on it. Imagine what will happen when I move this blog over to the KWD site soon.

Good Denver SEO Results

Note: Katz Web Services is moving more toward focusing on Denver search engine optimization, rather than solely Denver web design.

Abusing Google Trends – Unethical blogging

Google Trends Snapshot

I stumbled upon the website BlogFlux today and found myself reading a blog titled Jehzlau Concepts. I found one of the articles very interesting about how to increase rank on your blog even if you don’t post often. You should check out the article.

The article says that a great way to get traffic is by riding many small, short waves of web popularity by using the cool tool, Google Trends, that shows you what people are searching for NOW. Not 10 minutes ago, but what is hot right now. For instance, today Google Trends shows that J-Lo had twins, a teacher sent illicit pics to students, the Philadelphia airport has delays, and there’s a Star Trek collection tour.

The post is very interesting, and the concept is intreaguing. Yes, it’s a great way to get some quick traffic to your blog, and depending on what you’re trying to achieve with your website, it might be right for you. I can see it working for a website whose revenue is based on quanitity, not quality of leads.

For some specialized industry, using Google Trends for industry news is great, but posting for the traffic alone, without any real interest, I believe it is unethical and a waste of time. That is, unless you’re a Star Trek fan…

Denver Democratic Convention Vendor List & Link Exchange

Denver 2008 Democratic Convention

The Democrats are doing something no one has ever done before. It’s revolutionary. It’s amazing. It’s a cost-saving measure. For the first time in the convention’s history, there will be no printed vendor list. Instead, it’s all being featured online.

Are you a business in Denver that wants additional exposure? If so, you too can be in the Vendor Directory. It’s as simple as filling out the application.

But don’t stop there! Now that you’ve started building your site’s link network, give you site a shot in the arm with the steps below:

Continue reading “Denver Democratic Convention Vendor List & Link Exchange”

How to get better search results with 5 simple steps

Search Engine Optimization is not voodoo; it directly translates into how well your website performs.  The Ignite Matchmaking website was not performing well last September for their main keywords.  Katz Web Design redesigned their site, optimized the site for their keywords, and now, look at their ranking:

  • Denver professional matchmaker: 1
  • Denver match makers: 2¬†(up from¬†under 1000)
  • Denver matchmaking services: 2¬†
  • Denver matchmakers: 2¬†(up from¬†284)
  • Denver matchmaker: 3 (up from 508)
  • Matchmaking denver: 4¬†
  • Denver matchmaking: 5¬†(up from¬†112)

Currently, I am working with my client Savory Cuisines Catering in Boulder, CO to improve their ranking.  

The process I will follow to improve their rank:

There are more than five steps to help place higher in search engines, but the five below are simple and straightforward¬†steps that anyone can take to improve their rank. Continue reading “How to get better search results with 5 simple steps”

Real Results from a Website Redesign

As I previously mentioned, I recently redesigned the Ignite Matchmaking website. I spoke with the site’s owner yesterday, and she told me she was overwhelmed with new business because of her website.

Since Katz Web Design redesigned my site, I’m completely overwhelmed with leads. I have 11 from last Thursday and Friday, and then I have 11 from just this week (Monday and Tuesday), and those are only the people who fill out the contact form on the website!

Before the site was redesigned, the site was getting 2 emails a week. Now I’m overwhelmed with the number of qualified leads I’ve been getting!

Sheryl Williams, Ignite Matchmaking Services

It’s always good to hear from my web design clients that what I’ve done with their website has dramatically affected their business.