If I were a Denver real estate webmaster, I’d be concerned.
Knox Richards of EBASpace.com is a leading SEO in Denver, and has been #1 in Denver SEO for years. Knox knows how to create powerful partnerships and work with others to achieve anything. So when Knox does Denver real estate for buyers, you can rest assured that he will be your strongest ally in the Denver housing market.
For a few tourist attractions inside Denver, the convention actually hurt business….Not knowing what to expect, some restaurants stocked up on food, extended hours or added staff, only to be disappointed….
The Denver Post – 1, 2
DNC spending bonanza stays downtown
The DNC spending spree apparently didn’t ripple far beyond downtown retailers and restaurants.
Businesses in Cherry Creek and the Denver Tech Center reported that they didn’t get any boost from the estimated 50,000 delegates, media and onlookers in town this week. In fact, they saw a marked drop in business.
Rocky Mountain News – 1
Hundreds of store owners across Denver are shaking/banging/rubbing their heads either trying to figure out what went wrong or knowing exactly what they would do next time.
I just finished meeting with a client who told me that she had met with multiple other designers, and that I was the only one who provided any ideas for marketing her website. It’s pretty unbelievable.
She has a new product that is not yet launched — very under wraps — and wants to spread the word once the product goes live. Other web designers only discussed her website. I talked about a web presence.
It’s hard for me to imagine doing what I do in Katz Web Design and NOT knowing about Squidoo or Flickr and finding ways to integrate a community of users into your website. If people want exposure, they know they need a website. But that’s not all. They need to be properly situated online, and that means SEO.
A man called yesterday wanting to have his Denver IT Services website optimized. He had called multiple search engine optimization specialists in Denver, and each one had given him the same proposal: spend thousands of dollars per month, and take a long time.
Check out what the SEO companies said
He had been told the following by multiple companies:
In order to get your website ranked well, it will take 6 months to a year, and will cost $1,000.00 per month.
Landing page design is focused on having a user perform an action. Every piece of content should revolve around why and how a user should perform that action. Landing pages don’t need to be dull or static, however. I’m going to talk about a simple way I spruced up a career-oriented landing page: a salary calculator.
At CareersWithDish.com, we wanted to entice sales professionals to apply for a job with Dish Network. We featured the standard landing page content, including:
8 compelling reasons to work for Dish
Text and images that reinforce the upward income mobility
Simple form with basic information fields as the focal point of the page
Let’s give’em something to talk about
Bullet points, text, images, and a simple form are good enough for a landing page, but we wanted to spruce it up a bit, so we added a calculator that shows possible income with live updating numbers.
What this simple calculator achieves is it activates emotion. It’s the same feeling as when you work for a company and are at the company’s Christmas dinner, wondering if you’ll get a bonus, and for how much…the calculator translates the language of “Total compensation up to $79,040” into “I can do this!”
So what’s the emotional attraction of your landing page? Does it have an interactive element? Even a simple slideshow can be the difference between a lead and a bounce.
Personalities and what motivates them
The calculator will be of interest to sales people; they often care about numbers and the bottom line.
What if you were designing for a baby carriage company…
What would interest mothers? Perhaps:
Slideshows of babies in the carriages
A video of how simple it is to collapse the carriage and put it in the car
Swatches of color and pattern choices
Diagram of how much storage the carriage has
Long term warantees for normal wear and tear
This kind of brainstorming makes the difference between a mediocre landing page and a great one. Let me know what your favorite landing pages are, and why.
I wrote a newsletter article previously called "How to Schedule an Event Online," but recently I’ve had a few clients ask me how to get their events noticed. I’ve republished the article below:
Here’s the situation: consider that you have a business event coming up, and you want to organize everything online. You have a list of people you want to let know about it, and you want to set up a system for tracking responses. In addition, you want to publicize the event the best you can. Here’s how to do it all:
As many small-business owners do, I work from home. It’s great: I get to be with my rascal of a cat, I check the mail mid-day, and I have the comforts of home. It’s not, however, a good place to meet my clients.Instead of wildly cleaning the house in preparation for meetings, I meet at coffee shops for initial interviews.
Today, I’m meeting with a client in order to finalize designs, and I need to bring my desktop computer (Mac Pro). A coffee shop is not always appropriate.
The Democrats are doing something no one has ever done before. It’s revolutionary. It’s amazing. It’s a cost-saving measure. For the first time in the convention’s history, there will be no printed vendor list. Instead, it’s all being featured online.
Are you a business in Denver that wants additional exposure? If so, you too can be in the Vendor Directory. It’s as simple as filling out the application.
But don’t stop there! Now that you’ve started building your site’s link network, give you site a shot in the arm with the steps below: