What Lessons the DNC Taught Denver Businesses

Denver businesses were counting on a boost. Except for downtown, there wasn't one.
Denver businesses were counting on a boost. Except for downtown, there wasn't one.

Convention’s tourism bump slight

For a few tourist attractions inside Denver, the convention actually hurt business….Not knowing what to expect, some restaurants stocked up on food, extended hours or added staff, only to be disappointed….
The Denver Post – 1, 2

DNC spending bonanza stays downtown

The DNC spending spree apparently didn’t ripple far beyond downtown retailers and restaurants.

Businesses in Cherry Creek and the Denver Tech Center reported that they didn’t get any boost from the estimated 50,000 delegates, media and onlookers in town this week. In fact, they saw a marked drop in business.
Rocky Mountain News – 1

Hundreds of store owners across Denver are shaking/banging/rubbing their heads either trying to figure out what went wrong or knowing exactly what they would do next time.

As unfortunate as it may be, businesses cannot rely on local traffic alone, even when 50,000 fresh consumers enter the fray. I wonder: what could businesses have done to improve their numbers during the DNC? Continue reading “What Lessons the DNC Taught Denver Businesses”