How to Define Your Website Audience – includes a PDF sample!

Lucia Hernandez - A fictional website audience profile

This two-page PDF file is an example of how to define your website audience. When you create a website, it’s important to have in mind for whom you’re designing.

When designing landing pages, it is especially important to focus on an audience and craft every piece of content to fit that profile.

Feel free to use the audience profile PDF as an outline for your projects.

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How to publicize your business events online

Business people in front of a building

I wrote a newsletter article previously called "How to Schedule an Event Online," but recently I’ve had a few clients ask me how to get their events noticed. I’ve republished the article below:

Here’s the situation: consider that you have a business event coming up, and you want to organize everything online. You have a list of people you want to let know about it, and you want to set up a system for tracking responses. In addition, you want to publicize the event the best you can. Here’s how to do it all:

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