Busy, busy, busy…

Time flies when you're too busy to blog! 
Thanks to hbrinkman for the photo

This holiday season has already been busy for SEOs like Katz Web Design, but it seems like it’s going to get even busier.

There’s a delicate balance between neglecting your business for your blog, and neglecting your blog because of your business. Right now, I’m too busy to strike that balance, because customers always must come before marketing

I have lots of neat WordPress and SEO tricks to share, but it’ll have to be after a few projects are completed 😉  

Until then, here’s a poll:

My SEO Statistics are 42% Better than Yours

In working on the content for my new web site, I was working on ways to display the SEO ranking statistics. I came up with this concept of scaling the text relative to the % of clicks they get.

The SEO statistics in this way are pretty dramatic:

  1. The #1 Result: receives 42% of all clicks
  2. #2 Result: 12% of all clicks
  3. #3 Result: 8.5%
  4. #4 Result: 6%
  5. #5 Result: 5%

How do the numbers look?

I put together some really neat graphics that show how crazy important ranking well is. I went through some failed ideas, but landed on these two graphics: Continue reading “My SEO Statistics are 42% Better than Yours”

Nofollow SEO for your WordPress Functions

Link Condom
Pretty crude idea of nofollow, isn't it?

While working on a recent website, I became frustrated by the lack of nofollow support in many WordPress functions.  Make that, most WordPress functions.

There are a few WP functions that I wanted to add nofollow to, so here’s a list and a download link: Continue reading “Nofollow SEO for your WordPress Functions”

Introducing: the SEO Stylesheet for Safari, Firefox, Opera, and IE

Safari, Opera, IE and Firefox User Stylesheet is like a compass for SEOs

Firefox gets all the cool toys

As I’ve written before, Firefox SEO — not Safari — gets all the glory. One of the great things about Firefox is the Add-ons (plugins) that extend its functionality. For web developers and SEOs, it’s vital to easily see what rank your website has when doing searches. There are tons of Firefox SEO Add-ons, but I use the following Firefox SEO addons:

These add-ons make browsing much easier when you’re doing some SEO research. There are no cool Safari SEO Plugins (ask Google, it’s true), but I wasn’t satisfied…so I made my own (kinda).

I am pleased to announce the best Safari SEO plugin alternative. Continue reading “Introducing: the SEO Stylesheet for Safari, Firefox, Opera, and IE”

Denver SEO informative website launched: DenverSEO.info

Denver SEO Website, denverseo.info, Screenshot
I am pleased to introduce DenverSEO.info, a web page that goes over the basics of search engine optimization: what is SEO, how can you do SEO yourself, and Denver-specific SEO.  Many of Katz Web Design‘s clients are unclear as to what search engine optimization is, so I hope this page gets them started with their own optimization.

The web page was constructed using Google Pages, which was very simple to set up, but unfortunately, they don’t allow you to point your domain there properly, so I’ve hosted it on the KWD server.

Because this domain is a .info, it’s very informative (with little self-promotion), and I hope that users will find it to be helpful.  Leave feedback below!

Denver Performance-Based SEO plans

Lights shine on a performance

Only pay for great optimization results

One of Katz Web Design’s Denver web design clients wanted an option for performance-based SEO (Search Engine Optimization), rather than a monthly set price, so I created a package.

Here’s the gist of our SEO package:

  • Pay only $5.00 an hour for optimization
  • Targeted keywords are given a value based mainly on the competition’s SEO strength (content optimization, inbound links, age of site, etc.)
  • Monthly payment per keyword are based on SEO click-through statistics  (eg: the #1 result gets 42% of all clicks) and SEO difficulty
  • Minimum 3 month contract, or by the month with a 15% premium

Continue reading “Denver Performance-Based SEO plans”

This blog has great PageRank!

So I’ve been working on creating great content for everyone out there, which happens to include Google.  Well, it turns out that the Denver Web Design & Denver SEO Blog has been given a PageRank (their system of measuring the quality of a website) of 5/10…which is great.

I enjoy blogging for many reasons other than SEO, but it’s always nice when there’s a great reward, including good PageRank from Google.

Duplicate Content over Multiple Domains – SEO Issues?

Duplicate Content

I recently purchased some domains for SEO, and I wanted to do some research about best practices for using multiple domains on the same content.

The good news?  Google does not punish duplicate content; they just sort it out themselves. Continue reading “Duplicate Content over Multiple Domains – SEO Issues?”

Domain Buying for Denver SEO

//www.sxc.hu/profile/annaOMline)
Image by annaOMline

Gettin’ Me Some Domains for Search Engine Optimization

Since Katz Web Design is going to be more active in Denver search engine optimization, I finally registered some domain names that I’ve been eyeing. Since domains are important for S.E.O. and KWD doesn’t have any SEO domain names, it was a ripe time to buy.

Bought

  • denverseocompany (.com and .net)
  • denverseo (.info)
  • seodenver (.biz and .info)

Want to sell

There are also a few domains I’d like to sell, since I didn’t end up using them; I was the president of a chapter of Colorado Business Leads for a while, and I had planned to make a member directory website as an added benefit, but (no surprise) I was too busy.

If anyone’s interested in these domains, make an offer.

3 Simple Steps to keyword order SEO – Are your words SEO friendly?

Out of Order
Much search engine optimization revolves around guessing how users will search to find your site. When you’re optimizing for organic (non-paid) search results, you may be surprised to find out how much word order impacts the search ranking.

Optimize your website for organic search with varying keyword order

If you search the major search engines, you will find that the order of your keywords makes a huge difference on where your website ranks. Continue reading “3 Simple Steps to keyword order SEO – Are your words SEO friendly?”

Westside Business Builders chooses Katz Web Design

Westside Business Builders logo

Westside Business Builders is a networking group based in Golden, Colorado. Their website provides general information about the group, and it serves as a member directory. Katz Web Design is a member of the group.

The membership committee asked Katz Web Design to prepare a proposal for the WSBB website, and this Wednesday, the group voted to have KWD redesign the website to improve appearance and functionality.

Continue reading “Westside Business Builders chooses Katz Web Design”

Denver SEO for colon cleansing…a "sweet" surprise!

New Choices Plus

I was pleasantly surprised to find out that one of my first clients in Lakewood, Colorado is now ranked top 5 for their primary keyword/key phrases:

SEO results for New Choices Plus

At the time of writing this article, here is their ranking in Google:

  • Denver lavage: 3
  • Denver colon hydrotherapy: 1
  • Denver colon cleanse: 4
  • Denver colon: 3

It’s pretty cool that even before I was “doing SEO” that KWD websites perform well in search.  It got me to thinking of some pretty fun domain names! 🙂

Encouraging clients to write often…or using a blogging service?

Black keyboard letters
I’ve been working with the WordPress platform for a little while now, and I’ve been a regular blogger since January (though I had been promoting blogging for years earlier, and had my first blog in 2000 [yes, I’m a bit insecure about my blogging creds]).  I’ve created many sites with blogging capabilities, some of them based on Blogger.com integration, and others WordPress.

I’ve explained the benefits of blogging many times to my clients, made nagging phone calls reminding them to blog — all to little avail.  I even wrote an article about the importance of blogging to help explain myself. But still, the blogs remain silent.

What I tell my clients about the benefits of blogging

If my clients already know what a blog is, then I can dive into why it’s so important (other than people KNOW that it’s important).  I tell them the following:

Blogging is a great way to reach people who may not be searching for what you want them to be searching for. Let’s say you have a service for “healing touch,” but it’s not “therapeutic touch.”  With a normal website, you would not be able to rank well for the other key phrase. If you write an article on the differences between therapeutic touch and healing touch, you then will be able to rank for both phrases, even if your business only focuses on one service.

The more you write about what you know, the larger your online sphere of influence grows. By writing consistenly about topics important to you, you’re able to rank better in Google and other search engines, build a community of people who follow what you write, and become an authority on your topic.

There’s no other marketing medium like blogging where all you need to invest is your time, and you’ll get direct benefits. Fliers, radio, tv, newspaper, business chambers — they all take money.  Blogging is free to set up, and free to use.  You will get out of it what you put into it.

That’s the jist of what I tell people about blogging.  They generally get very excited, get a blog, and post a few times. One month later, cobwebs form on their admin login form.

Maybe try a professional blogging service?

One thing I’ve considered is writing the articles myself.  I’m no copywriting expert (I’m a Denver web designer), but I do know my clients’ business well.  If they don’t have the time or commitment to write their own articles, they should find someone to do it for them. There are many professional blog writing services out there, maybe I should start recommending them?

Does anyone have any experience using a professional blog writing service?

What is a web designer, and who are these people?

The Burning Question
I just finished meeting with a client who told me that she had met with multiple other designers, and that I was the only one who provided any ideas for marketing her website. It’s pretty unbelievable.

She has a new product that is not yet launched — very under wraps — and wants to spread the word once the product goes live. Other web designers only discussed her website. I talked about a web presence.

It’s hard for me to imagine doing what I do in Katz Web Design and NOT knowing about Squidoo or Flickr and finding ways to integrate a community of users into your website.  If people want exposure, they know they need a website.  But that’s not all.  They need to be properly situated online, and that means SEO.

Warning: SEO companies charge too much and take too long

A man called yesterday wanting to have his Denver IT Services website optimized.  He had called multiple search engine optimization specialists in Denver, and each one had given him the same proposal: spend thousands of dollars per month, and take a long time.

Check out what the SEO companies said

He had been told the following by multiple companies:

In order to get your website ranked well, it will take 6 months to a year, and will cost $1,000.00 per month.

– Random Denver SEO companies

That means he will have paid $6,000 to $12,000 to have his site ranked well in search engines. I was taken aback; spending that much money each month on SEO is ridiculous for many reasons, but here are a few: Continue reading “Warning: SEO companies charge too much and take too long”

Optimizing a website for search: Google vs. Yahoo! and MSN

Google remains the Search Engine King (Pie Chart)

When I think SEO, I think of Google. Why? Is it because Google’s PageRank system determines better websites? Is it because Google’s advertising options are superior? It’s as simple as this: Google gets better results than any other search engine.

The major search engines often don’t agree

Optimizing websites for search is frustrating sometimes. The biggest search engines are Google, Yahoo!, and MSN. The frustrating part of optimization is the variation between the search engines. The variations in ranking can be huge. I will use Katz Web Design’s ranking information to show some examples:

Google Yahoo! MSN Difference
Denver Web Designer 1 8 3 4
Lakewood Website Design 26 7 298 292
Web Design Denver 27 52 103 66
Denver Web Page Design 20 519 > 1000 Over 980!

So you see, there’s a crazy variation between the search engines that can be frustrating. My statistics show, however, that even a bad ranking in Google is better than a good ranking on any other search engine.

Ranking Update:

Since I wrote this post, my site has come up significantly in search results for the terms listed. As a result, the disparity of the results is much less than it had been. Here are the stats as of November 8, 2008:

Google Yahoo! MSN Difference
Denver Web Designer 3 3 2 1
Lakewood Website Design 359 120 96 263
Web Design Denver 27 11 18 16
Denver Web Page Design 24 2 3 22

92% of my organic keyword search traffic comes from Google

A vast majority of my traffic to my website comes from Google. What about my some of my clients?

Google % Yahoo % MSN % Google % Difference
Client A 83.1 6.6 7 76.1
Client B 85.9 6.73 5.74 79.17
Client C 70.4 20.37 0 50.03
Client D 80.4 8.1 8.0 72.3

These clients have similar ranking placement on Google, MSN, and Yahoo! for many of their keywords. You can see that even so, Google still sends an average of 69.4% more visitors to these websites. Optimizing for other search engines doesn’t have the same return on investment as optimizing for Google does. Google remains king.

What’s your experience with optimizing for various keywords across the search engines?

Denver SEO: Achieving Goals – a slow trek toward good search engine ranking

Climb search ranking with persistence!

I am a Denver web designer, and lots of what I do is advise my clients on how to improve their ranking. I do what I can to optimize the code using tried and true SEO techniques. But in the end, it comes down to this: are you willing to work for search engine placement?

2 months later, a look at the results

On January 24 of this year, I set a goal to improve Katz Web Design’s ranking in Google, especially for the terms “Denver Web Design,” and “Denver Web Designers.” I had my blog for 2 days at the time. Let’s take a look at the numbers:

  • Denver Web Designers – from 41 to 18 11
  • Denver Web Designer – from 29 to 11 2
  • Denver Web Design – from 30 to 11 8

These results have been achieved mostly by writing in this blog. The Katz Web Design site is currently a one-page placeholder with very little content on it. Imagine what will happen when I move this blog over to the KWD site soon.

Good Denver SEO Results

Note: Katz Web Services is moving more toward focusing on Denver search engine optimization, rather than solely Denver web design.

Denver Democratic Convention Vendor List & Link Exchange

Denver 2008 Democratic Convention

The Democrats are doing something no one has ever done before. It’s revolutionary. It’s amazing. It’s a cost-saving measure. For the first time in the convention’s history, there will be no printed vendor list. Instead, it’s all being featured online.

Are you a business in Denver that wants additional exposure? If so, you too can be in the Vendor Directory. It’s as simple as filling out the application.

But don’t stop there! Now that you’ve started building your site’s link network, give you site a shot in the arm with the steps below:

Continue reading “Denver Democratic Convention Vendor List & Link Exchange”

How to get better search results with 5 simple steps

Search Engine Optimization is not voodoo; it directly translates into how well your website performs.  The Ignite Matchmaking website was not performing well last September for their main keywords.  Katz Web Design redesigned their site, optimized the site for their keywords, and now, look at their ranking:

  • Denver professional matchmaker: 1
  • Denver match makers: 2 (up from under 1000)
  • Denver matchmaking services: 2 
  • Denver matchmakers: 2 (up from 284)
  • Denver matchmaker: 3 (up from 508)
  • Matchmaking denver: 4 
  • Denver matchmaking: 5 (up from 112)

Currently, I am working with my client Savory Cuisines Catering in Boulder, CO to improve their ranking.  

The process I will follow to improve their rank:

There are more than five steps to help place higher in search engines, but the five below are simple and straightforward steps that anyone can take to improve their rank. Continue reading “How to get better search results with 5 simple steps”

Real Results from a Website Redesign

As I previously mentioned, I recently redesigned the Ignite Matchmaking website. I spoke with the site’s owner yesterday, and she told me she was overwhelmed with new business because of her website.

Since Katz Web Design redesigned my site, I’m completely overwhelmed with leads. I have 11 from last Thursday and Friday, and then I have 11 from just this week (Monday and Tuesday), and those are only the people who fill out the contact form on the website!

Before the site was redesigned, the site was getting 2 emails a week. Now I’m overwhelmed with the number of qualified leads I’ve been getting!

Sheryl Williams, Ignite Matchmaking Services

It’s always good to hear from my web design clients that what I’ve done with their website has dramatically affected their business.