I recently discovered that FDA Warnings have been unwittingly adding value to the very websites and products they are trying to warn about. What does this mean in the context of Google’s new negative review algorithm?
Google has been working on de-valuing bad reviews…
There has been lots of press over the NY Times article exposing an ability to get ranked through negative press online. Google has since updated their search algorithm to take into account the reputation of the company being reviewed. Now, in theory, Google will no longer add value reviews if the reviews are extremely negative:
…in the last few days we developed an algorithmic solution which detects the merchant from the Times article along with hundreds of other merchants that, in our opinion, provide an extremely poor user experience. The algorithm we incorporated into our search rankings represents an initial solution to this issue, and Google users are now getting a better experience as a result. Official Google Blog
The key here is that Google’s focus is on user experience; they want to provide the best search results so that users are satisfied with Google’s search result ranking system.
After lots of back and forth, I have decided to make comment links dofollow (removing nofollow); meaning that links users have in their comments will be followed by search engines. This adds value to the recipient’s site.
If dofollow becomes a hassle, I will take it off
It’s easy for me to add nofollow to any comments, so please keep the conversation relevant. Manual link building sucks. But try hard to add value!
This blog uses Lucia’s Linky Love and always has, so post 3 or more times!
Just a quick post to show that Google has started to nofollow all links on new Google Profiles. This is too bad for a quick SEO shot in the arm, but also makes sense, since most of the people who knew about Google Profiles were SEO’s anyway 🙂
It’s good that Google’s reversed their policy on this, because Google Profiles are a natural thing to optimize and promote. They are a great tool for linking to other properties, and you should create your own. Just don’t go too crazy, or Google might pull the follow plug again.
Update: Now use the SEO WordSpinner plugin to implement this concept. Use the get_seo_spin() PHP function in your theme’s footer.php file.
Footer links are dropping in SEO value
How to stay relevant while getting great links
As a web designer and SEO, I place links in the footers of most of my designs. Clients don’t mind (I always request the link), and it’s a high-quality link. Most small web design and SEO companies do. Footer links have become very spammy, however, and sites try to stuff as many links there as possible.
Footer links may be devalued by search engines automatically Check out the evidence – Yahoo! says they may devalue footer links, Bill Slawski uncovers patents suggesting the same and anecdotal evidence suggests Google might do this (or go further) as well. Needless to say, if you want to make sure your links are passing maximum value, it’s wise to avoid the footer (particularly the footer class itself).
The era of the PageRank-passing footer links are coming to an end. The search engines have a good reason for devaluing the links — but how can we get the juice back?
Let’s consider the following issues:
Footer links are being devalued by search engines
Footer links have a low click-through rate
Having the same link on every page makes the link less valuable