Easy Digital Downloads, Awesome Motive, and the benefit of the doubt

Easy Digital Downloads was recently acquired by Awesome Motive as part of their acquisition of all the Sandhills Development WordPress plugins. EDD, created and led by Pippin Williamson, had a history of not pushing their other products aggressively with in-dash notifications and upsells. Awesome Motive—developers of OptinMonster, MonsterInsights, WPForms, and more—have used in-dash notifications and […]