Katz Web Design has just completed a landing page for Dish Network (a Fortune 300 company) to help them streamline their hiring process.
(By the way, if you’re looking for a sales job near Denver, Colorado [in Littleton], check out Dish. They’ve got great packages for sales representatives.)
The purpose of a landing page (or “Squeeze page,” “Funnel page”, or “Lead capture page”) is to keep the user focused on only what you want them to do. In this case, Dish wanted users to:
- Fill out a form to start their job application process
- Become informed of the job benefits
- Get directions to the application location
The landing page design is done in PHP, allowing for future expandability. This allows the text and images to be swapped out dynamically. The one landing page design can be used for many different job positions and locations, even different languages.
I will be writing articles based on the research and results from the landing page design in the near future, including A/B testing, dynamic content with PHP, Google Analytics & Adwords tracking, and more.
What would you like to know about landing page web design?