Google Place Pages – Google Finally Shows its Answer to

Google finally goes “local directory” in Place Pages

Google had been lagging behind sites like in providing a place to find information about businesses. If you did a local search, you would have a “More info…” link that would expand your search result inside the map and have tabs that were badly organized. Not anymore. Enter Place Pages. Google explains it well: “Now, instead of just getting a slightly bigger bubble, you’ll get an entire page of rich details, like photos, videos, a Street View preview, nearby transit, reviews and related websites.”

But don’t let them fool you. This is not just a minor improvement. This is a major entry in the directory website world. Think MerchantCircle, Yelp, CitySearch, etc.

Google Place Pages is a crazy directory…

Google now has pages for each of the “directories” in the URL. The street you live on now has its own Place Page.

…but Place Pages are still “search results”

Place Pages also seem to guess what you’re looking for. If Google thinks that the URL you have entered is related to a page, it will display the related information.

Interesting examples:

  • S. Queen Way – each of these shows the same page content
  • London – Google chooses the most relevant

Keep your eyes on Google Place Pages

We want there to be a Place Page for every place in the world, but we might be missing a few places here and there….And if you don’t have a business, but you discover a place that doesn’t have a Place Page, you can add it through community edits or Google Map Maker, depending on the country you’re in.

I’ve been waiting for Google to release something that could effectively serve as a way to review every single business, place, restaurant, etc. on Earth. Place Pages is their true entry into the world of Yelp and Urbanspoon, because finally each business has its own page that is easy to find and remember. It’s simple to find hours, leave reviews, and more all from this one page.

I imagine Google will create Android and iPhone apps to enable more simple reviewing using Place Pages. This is a bomb that Google has dropped…but they’re dropping it all soft-like so as not to worry the competition.

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By Zack Katz

Zack Katz is the founder of GravityKit and TrustedLogin. He lives in Leverett, Massachusetts with his wife Juniper.

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