How to get more comments on your blog

I was asked a question by a potential client about blog comments.  She was concerned that some of the blog designs I’ve created have little user interaction.  She wrote (emphasis added by me):

I have been looking at the blogs you have created.  I am wondering why there aren’t many comments.  I want to use my blog to have extensive viral discussions; mainly to ask questions to moms that want to go back to the workplace.  I want my blog to be primarily questions with as many comments responding as possible.

The question is a good one: why aren’t more people interacting?  I wanted to dig deeper into the question: what contributes to comments? Continue reading “How to get more comments on your blog”