Domain auctions are a rush — and a great opportunity
Earlier this month, I was shopping around for some domain names, and I found out that BoulderSEO.net and BoulderSEO.org were available, and that BoulderSEO.com was expiring shortly and going up for auction. I had never backordered a domain before, but for $18.95, it was worth trying out.
When you backorder a domain with GoDaddy, the instant it’s available at auction, they place a $10.00 bid for you. You then have about a month to wait for anyone else to outbid you. If they don’t, you get the domain for the $18.95 you paid. If they outbid you, you’ll receive email notification that you’ve been outbid.
The day of the auction, I was about to leave on a field trip to Sierra Trading Post in Cheyenne, WY, when I found out that I had been outbid with only 5 minutes left. Thankfully, I was in front of the computer. With 2 minutes left, I realized I wasn’t signed in and had forgotten my password to GoDaddy. I raced to reset my password, enter the captcha, and I placed a higher bid in the last 3 seconds. In the GoDaddy system, each time you add a new bid, the auction extends by 2 minutes. The other bidder thought they had taken me by surprise and had it all wrapped up, but in the end, I won the auction.
I’m going to boast: BoulderSEO.com cost $31.00. Can you afford not to check out domain auctions?
A few tips from my auction experience
- If you find domains that have [Your Location][Your Industry].com/net/org, buy them. Now.
- Don’t bid until the last minute (standard eBay rules apply 🙂 ), then enter the maximum you’re willing to pay for the domain. With GoDaddy auctions, you will only pay $5 more than the previous high bid.
- Read this Mike Davidson article about backordering using different services. It’s very informative (if a few years old).
- Then read this SEOMoz article about expiring domain names.
2 replies on “Buying Domains at Auction”
Thanks for that information. I have always wondered how they work. So, that means that you have to be ever vigilant with your own domain names or they could be gobbled up that way too.
Thanks for the tip, just wondered hundreds of auctions through myself and found couple of good ones!