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What my business is really about.

In creating the outline for a presentation tomorrow, I realized that my business (and any business) is about caring.

I care about my clients, I care about their business, I care about their website, I care about the website’s users (their customers), and the experience they have while using my creation.

What I care about in business:

  • Quality
    • Structure
    • Accessibility
    • Future-ready
  • Load time
  • Usability
  • Appearance
  • Performance / Conversion
  • Search engine results
  • Customer service
    • Help clients use their website
    • Answer any questions they have
    • Make changes promptly
    • Care about their business
    • Improving their business

I’m always thinking about how to improve my clients’ business, brainstorming at night.  I really want them to succeed, because every success for my clients is a shared success.

By Zack Katz

Zack Katz is the founder of GravityKit and TrustedLogin. He lives in Leverett, Massachusetts with his wife Juniper.