There’s a sea change going on in tech: AI is rapidly undermining the structure of the way work is being done. Developers, designers, customer service professionals, lawyers, and nearly everyone else who uses a computer for their work suddenly seems at risk of becoming irrelevant.
It’s easy to see this AI wave approaching and feel frozen in place, as if you cannot avoid being destroyed by it. That you have nowhere to run.
It is also tempting to drop everything you’re doing to work on solutions for future customers’ needs.
The problem is that future customers don’t exist. They aren’t real. The customers that do exist are here today. And when today becomes tomorrow, they exist tomorrow.
I have been feeling the pressure to know what’s coming. Instead, I have recommitted to working on what our customers need most today. By remaining focused on today’s customers, we build the future one day at a time.
